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Unlocking a Unicorn Class: How LRAP Transforms New Student Enrollment

October 11, 2024

Client Testimonial | Jeremy Taylor, Ph.D., Defiance College

Length: One minute and forty-six seconds. Learn More

In the video, Jeremy Taylor, Ph.D., Vice President for Enrollment Management at Defiance College, describes why they decided to offer Ardeo’s Loan Repayment Assistance Programs (LRAPs) to all new, incoming students.

Defiance first began working with Ardeo during the 2023-24 recruitment cycle. With the help of their custom-labeled LRAP, the DC Advantage, Defiance saw significant enrollment lift for the Fall 2024 class.

“Throughout our first year, we were able to grow [new student] enrollment by about 78%. We decreased our discount rate by over 10%. We increased the diversity of our class. We were able to bring in a unicorn class.” – Jeremy Taylor, Ph.D., VP for Enrollment Management, Defiance College

If you’re interested in learning more about Defiance’s enrollment strategies, success with LRAPs, and what they’re doing to keep the momentum alive for Fall 2025, watch our recent webinar with Dr. Taylor here.