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Delivering Enrollment Success: The Lyon Pledge Advantage

October 11, 2024

Client Testimonial | Tommy Newton, Lyon College

Length: Two minutes and ten seconds. Learn More

In the video, Tommy Newton, Vice President of Enrollment Services and Dean of Admissions at Lyon College, describes why they offer Ardeo’s Loan Repayment Assistance Programs (LRAPs) to all new, incoming students.

“The feedback we’ve received from families concerned about debt and LRAPs is that [LRAPs] was the differentiator. It was the difference maker and their selection choice.” – Tommy Newton, VP of Enrollment Services, Dean of Admissions, Lyon College

Lyon College first began offering LRAPs broadly for the 2021-22 cohort. They custom-labeled their LRAP, the Lyon Pledge, and offer the program to all incoming first-year students and eligible transfers.

For the 2023-24 cohort, Lyon Enrolled their largest freshman class in 14 years, growing their first-time, full-time student enrollment by 65%, and their overall enrollment by 19%. For the 2024-25 cohort, Lyon hit another record high, growing their total enrollment by 13.5% from last year.

To learn more about Lyon’s enrollment strategies and success, watch their Fall 2023 webinar with us here.