How Eastern Michigan

Join our live webinar on Thursday, February 6 at 1 p.m. Eastern, for a discussion with Eastern Michigan University to explore how Ardeo’s yield tool has helped them engage unresponsive admitted students after June 15th.

During the webinar, you will hear from Katie Condon, Vice President of Enrollment Management, about EMU’s enrollment strategy and how they used Ardeo’s Loan Repayment Assistance Programs to re-engage admitted students, especially education and social work majors, to enroll late in the cycle.

Join the webinar to explore EMU’s success using LRAPs for Fall 2024, and how they are keeping the momentum going for Fall 2025. (Hint: They expanded usage for ALL incoming education students!)

Why join the webinar?

It’s a short, 30-minute discussion about a tool that can help you change enrollment decisions from “no” to “YES!” by overcoming concerns about student loan debt.
Hear directly from EMU’s chief enrollment officer about how the program has made a difference in the lives of their students.
Get the opportunity to explore different enrollment strategies and ask questions.

Katie leads efforts to enhance student access, affordability, and success at Eastern Michigan University. At EMU, Katie has served as the Vice President of Enrollment Management since May 2023. With a deep commitment to higher education, Katie has implemented innovative strategies to increase enrollment, including optimizing financial aid packages and building strong community partnerships. Her work focuses on ensuring that students, particularly those from underrepresented backgrounds, can pursue their educational goals without financial barriers. With experience across multiple institutions, she is passionate about leveraging data to create impactful, student-centered enrollment strategies.

Matt serves the needs of our clients and their students, bringing with him experience in a long, successful career in higher ed and a passion for helping students pursue their callings. He has extensive knowledge of the higher ed industry, having previously served in roles within student development, admissions, and for the majority of his career, in enrollment management where he oversaw financial aid and admissions for trad and non-trad programs. He was most recently the Vice President of Enrollment at Spring Arbor University, where he helped increase their main campus undergraduate enrollment by over 60% with Ardeo’s LRAPs. Matt earned a BS in education from Greenville University and an MA in sociology from Southern Illinois University at Edwardsville.

Late-Cycle Yield: How Eastern Michigan University Supports Service-Focused Majors & Enrolled Unresponsive Admits